Five quick steps. One powerful AI prompt — loaded with Pro AV industry context, 2026 best practices, and writing rules so the output is actually useful.
Pro AV industry context2026 best practicesWriting rules baked inClaude · ChatGPT · Gemini
Step 1 of 5 — The basics
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The basics
A working title everyone will recognise. e.g. "ISE 2026 launch push" or "Q3 lead gen drive".
Pick the one that best describes what this campaign is trying to do.
The single most important outcome. One sentence is ideal — e.g. "Book a demo at the stand" or "Know that we now make X".
Your audience
Be specific. Job titles, company types, where they sit in the buying journey. Common Pro AV personas: Systems Integrator, AV Consultant, Technical Director, Distributor/Channel Partner, End User/Facility Owner, IT Manager.
What earns their trust? What makes them say yes? Think: reliability, ease of integration, technical docs, peer validation, proven installs, margin, support.
Who or what are they considering instead?
The message
If you had one sentence on a billboard, what would it say? A real claim your audience cares about — not a tagline, not a feature list. This audience is sceptical of hype; lead with substance.
What backs the message up? Data, install references, awards, benchmark results, endorsements. This audience needs evidence, not claims.
Channels & budget
Select all that apply. The AI will tailor recommendations to the channels you're actually using.
Measurement & context
Pick metrics that matter for this campaign type. Trade show: leads and meetings. Digital: opens, clicks, conversions. Brand: reach and share of voice.
Brand rules, legal sign-off, things you can't say, assets that must appear.
Company background, recent news, product context, team size, market you're entering. More context = better plan.
Your prompt is ready
Copy this and paste it into Claude, ChatGPT or Gemini. Full Pro AV industry context, 2026 best practices, and writing rules are baked in — no additional explanation needed.
